A Speaker's Guide To Systematizing the Booking Process


Mary McKay is a booking strategist for speakers, authors, experts, top producers, cultural heroes and leaders who want to secure paid speaking engagements.

Mary has been involved in teaching, promoting and public relations since 1969. She began as a booking agent for professional speakers in 1982 when she joined with author and speaker Mark Victor Hansen, who later became co-creator of the billion dollar enterprise, Chicken Soup for the Soul. She, Mark Victor and Patty Hansen formed a speaker’s bureau called Look Who’s Talking. (which existed until 1988).

 
As co-owner of Look Who’s Talking, Mary represented an impressive group of authors, journalists, celebrities, sales and management trainers, humorists, psychologists and more. Their clients included such internationally recognized figures as Dr. Wayne Dyer, Dr. Norman Vincent Peale, Dr. Norman Cousins, Dr. Elizabeth Kubler-Ross, Capt. Gerald Coffee, Art Linkletter, Paul Harvey, Charles Kuralt, Les Brown, Tom Sullivan, Dr. Jack Canfield and Tommy Lasorda.

Mary went on to serve one year as president of Mike Ferry Productions, a real estate sales training organization. In 1987, she opened her own independent agency of selected speakers, Mary McKay Productions, Inc. She developed specialized representation for speakers who addressed issues of primary interest to the real estate industry.

Providing both exclusive and non-exclusive representation for various speakers, she placed, among others, Monica Reynolds, Clifford Baird, David Knox, Mark Victor Hansen, Robert Kriegel, Chip Bell, Bill Barrett, Bobbie Gee, Pat Burns, Roger Reitzel, Danny Cox, Steve Stewart, Jerry Hanson, Sheida Hodge, Bill Hart, Terri Murphy, Guy Owen, Dave Jenx, Bob Murphy, Connie Merritt and Jim Droz. Mary offered three types of services for professional and prospective speakers: securing paid speaking engagements, consultation with prospective and active speakers, and securing California Department of Real Estate continuing education credit approval for programs and courses.

Mary produced her first instructional audio album in 1993 called, No Frills Booking:  Exactly What to Do to Get Paid Speaking Engagements.  She published her first book in 1997 entitled, How to Make $100,000 the First Year Speaking in the Real Estate Industry- the 57 Things You Need to Know.

Released in October 2004, Mary’s signature product is a manual and 16 CD set entitled, Your Booking Agent: How to Hire, Interview, Pay, Train and Keep Your Booking Agent.  In November 2005, Mary released a manual and 8 CD set  for speakers who want to book themselves entitled, How to Position, Prospect and Profit from Teaching Others What You Know:  The 60 Things You Need to Know

In February 2002, Mary returned to represent Mark Victor Hansen exclusively as vice president sales. Resigning in July 2005 to focus on positioning her consulting service, Mary now exclusively represents one speaker and is a booking strategist for many prospective and active speakers.

 

 

 
 

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