ABOUT TURNKEY SPEAKER

TurnkeySpeaker.com is the official website of Mary McKay Productions, Inc. Mary McKay is a speaker marketing specialist. Her varied experience in representing moderate to high profile public speakers, both industry specific speakers and generalists, provided the foundation for TurnkeySpeaker.com.

The focus of TurnkeySpeaker.com is to provide a turnkey system to individuals who are ready to begin public speaking or have begun the process and do not yet have a daily system for securing speaking engagements or getting paid to speak about their expertise.

Within this site you’ll discover free articles, free weekly insider tips, insider reports and various levels of products and coaching that will give you the resources to:

Uniquely Position Yourself or Your Speaker

Establish your expertise in a way that differentiates you from your competitors
Know what to say and do when you make contact with prospective buyers
Know what a day is like in the life of a meeting planner
Know what to do before you make contact
Learn now to never have to make a cold call again
Learn how to attract buyers rather than pursue them
Define your target and secondary markets
Know the various ways to generate an income from your knowledge base
Determine the right time for product based speaking vs. fee based speaking

Optimize the Appearance

The standard protocol before you speak, during your presentation and after you speak
Maximize your time while at the event
The appropriate use of media
Ensure that you have permission to sell your products
Ask the questions that demonstrate your credibility in the organization’s future
Increase your product sales
Have your product sales handled professionally for higher sales
Know what to do before you leave home

General Referrals

Marketing strategies
Third party endorsements
Printed newsletters
Online newsletters
Ezines
Teleclasses
Special reports
Articles in periodicals and industry publications
Corporate consulting

Enable More Revenue Potential through Product Sales

Print/audio product development (books, workbooks, ebooks, manuals, CDs or DVDs for training and inspiration)
Online sales
Event sales
Product splits
Joint ventures
Affiliate relationships
Hosting your own events
Bundling products

All TurnkeySpeaker products and consultations are designed to streamline your outreach utilizing personal contact with prospective buyers as well as electronic marketing.

Offering marketing guidelines, sales strategies, daily activities and checklists for public speakers and/or their representatives, TurnkeySpeaker is a resource for experts, educators and cultural heroes who wish to impart knowledge or expertise from which others can benefit.

If your past experience with public speaking is from a corporate structure in a training division, spokesperson capacity, network marketing recruitment or specific training at an industry convention/trade show, Mary has both a system for those who wish to represent themselves (as most beginning speakers do) or for those who wish to hire someone to represent them.

TurnkeySpeaker’s products and consulting can be either customized or in a general format for prospective and active public speakers.

Small to large meetings, events, conferences and conventions all hire public speakers. Well known journalists, sports motivators, athletes, American and world leaders, champions of business, authors, inspirational speakers, economists, medical professionals, politicians, media moguls and humorists are selected in part not only for their intended impact on influencing the lives of attendees but they are selected to increase attendance at events.

The more visible an expert is, such as Tom Peters, Christiane Amanpour and George Stephanopoulos, the more likely that they will be invited to address a major conference or event. However, even those high profile personalities have to be positioned, marketed and managed to be selected for speaking engagements.

To build your speaking empire from the ground up, save yourself time and money by implementing the systems available from TurnkeySpeaker.com. There is much hidden revenue in your expertise and speaking can be your biggest asset.

Within this site are the tools you’ll need to earn more money from your customers and dig deeper into your creative side through products that serve others.

ABOUT MARY MCKAY

Public speaker consultant and booking strategist Mary McKay has booked over 2,500 speaking engagements for top producers, cultural heroes, experts and leaders since 1982. She systematizes the booking process to uniquely position the speaker, optimize the appearance, generate referrals and enable more revenue potential through product sales.

Well-suited to respond to the booking dilemmas of speakers and their representatives, Mary’s first job as a speaker’s representative was in 1982 as director of marketing for Mark Victor Hansen and president of their speakers’ bureau, Look Who’s Talking.

Mary represented an impressive group of authors, journalists, celebrities, sales and management trainers, humorists, psychologists and more. Clients included such internationally recognized figures as Wayne Dyer, Norman Vincent Peale, Norman Cousins, Elizabeth Kubler-Ross, Capt. Gerald Coffee, Art Linkletter, Paul Harvey, Robert Schuller, Charles Kuralt, Les Brown, Tom Sullivan, Jack Canfield and Tommy Lasorda.

After one year as president of Mike Ferry Productions, Inc., Mary opened her own independent agency in 1987 and developed specialized representation for selected speakers who addressed issues of primary interest to the real estate industry.

Among the speakers Mary has placed over the years are Bob Arnot, Robert Kriegel, Chip Bell, Mary LoVerde, John Tuccillo, Bob Frare, Terri Sjodin, Roxanne Emmerich, Dave Beson, David Knox, Monica Reynolds, Oliver Frascona, Clifford Baird, Bill Barrett, Bobbie Gee, Pat Burns, Roger Reitzel, Danny Cox, Steve Stewart, Jerry Hanson, Sheida Hodge, Bill Hart, Terri Murphy, Guy Owen, Dave Jenx, Bob Murphy, Connie Merritt and Jim Droz, Les Brown, Ed Robinson and John Alston.

In February 2002, Mary returned to the office of Mark Victor Hansen as vice president of sales for corporate and association speaking engagements. She resigned in 2005 to pursue her own consulting firm offering products and coaching for prospective and active speakers.

Mary produced her first instructional audio album in 1993 called, No Frills Booking: Exactly What to Do to Get Paid Speaking Engagements. She published her first book in 1997 entitled, How to Make $100,000 the First Year Speaking in the Real Estate Industry- the 57 Things You Need to Know.

Mary’s current products include:

2009 Edition of Your Booking Agent: How to Hire, Interview, Pay, Train and Keep Your Booking Agent. (manual and 16 CD set)
2009 Edition of How to Position, Prospect and Profit from Teaching Others What You Know: The 60 Things You Need to Know Featuring 12 Sample Documents.
Let Me Introduce Myself: What to Say and Do on the First Call When You Want an Organization to Hire You for a Paid Speaking Engagement.

CONTACT MARY McKAY PRODUCTIONS, INC.

Mary McKay Productions, Inc.
P.O. Box 196
Dana Point, CA 92629

Mary McKay

mary@turnkeyspeaker.com
949-429-6646