Here's a Proven 10-Step System That Will Show You How to Position Your Expertise, Identify Your Target Market, Sell Your Expertise through Marketing Activities, Build Buzz around Your Name and Get You in Front of Meeting Professionals So That You Get Booked
-and PAID - to Speak

Are you a new or emerging public speaker, under-booked professional speaker, trainer, coach, consultant or expert who…

	Wants to begin teaching others what you know and get paid for it?
	Doesn’t know where to get leads to speak or how to get in touch with an organizations decision-maker?
	Wants to know what to send to a meeting planner to introduce your expertise?
	Doesn’t know what appearance documents to send with the contract?
	Has a good website but a low conversion rate to attracting organizations to hire you?
	Has trouble knowing what to charge for your speaking fee, let alone the various ways you can negotiate your fee?
	Wants to know what information to include in a contract when you are invited to speak?
	Struggles with what to say when you make contact with a meeting planner?
	Wants to know how to influence meeting professionals to hire you over your competition?
	Wonders how you can get discovered and become known in your target market as an expert so that organizations will pay you to speak at their convention or rally?

If you answered yes to any of the questions above, don't stop reading this letter because you're about to tap into a powerful resource that will change your path as a professional speaker forever...

Introducing a step-by-step SYSTEM for generating bookings so that you will NEVER experience an empty calendar again!

The Turnkey Speaker Booking
Home Study System

It doesn’t matter if you’re brand-new to speaking or if you've been at it for years and for whatever reason you've failed to "crack the code" on engaging meeting professionals, booking engagements and getting paid to speak. If you intensely desire to own a profitable speaking business (but you just can’t seem to get booked), the Turnkey Speaker Booking System will walk you through a complete strategy for:

Positioning - to make your expertise relevant to the market place that will hire and pay you to speak.

Marketing - to organizations who benefit from your expertise and the solutions your presentation or skill offer to them.

Systematizing the booking process - to optimize each and every appearance so that you generate referrals and enable more revenue potential.

It is when you solidify and tap into these three crucial strategies that you will see the success that you truly desire. Your target market will know like and trust you, the booking process will come easily and effortlessley, along with standing ovations you'll get referrals - rebookings - and testimonials. You will be 100% confident, credible and persuasive because you know that the information that you provide your audience is essential and you will produce raving fans who want to buy your products following every presentation that you give.

But to see this dream come alive, you have to be willing to put in the initial work and set up a system to get booked to speak that will leave no-part of the booking process to chance. You need to institute a system where you will know what to do and say on a daily basis to make your speaking business a success.

This Home Study System is composed of essential steps and insider secrets for building your speaking business. You will learn:

• How to narrow down your target market so that you can actually make some progress!

• The #1 thing you must have before you make contact with your target market in order to attract speaking engagements.

• Specific strategies to get exposure to the decision-makers who book speakers

• Marketing activities selected by you that generate bookings and media

• How to position your expertise in a way that invites meeting professionals to contact you

• The most common mistakes speakers make and what you can do right now to correct those mistakes.

• What you’re doing right now that is hurting your chances of getting booked. 

• How to demonstrate your professionalism with every document you distribute

• How to run your business to insure that the tide is with you rather than against you. 

• How to attract clients rather than chase after them

• How to identify the clients that are best suited to hire you

• The OMIGOD Did I Really Say That?-- Mistakes you’re now making when you speak with a person responsible for speaker selection -you know, those that once you learn how you sounded and what you said, make you look like a neophyte?  It’s so easy to re-arrange your marketing and reel in their interests without those embarrassing attempts!

• What separates you from your competitors and how to use it to your advantage

  And MUCH MORE!

I want you to grasp the importance of this opportunity and leave no doubt in your mind about what you’ll learn when you order my Home Study System.

Here's how I have broken down the 10-step process...You may even be able to guess exactly where you are stuck…but you’ll appreciate the entire process because it’s my experience that what’s preventing you from getting more paid dates is somewhere other than where you might imagine…

MODULE 1:
Making Paid Speaking Engagements a Priority

• Right away, we’ll address the reasons that you are not now booked as much as you’d like to be.  There’s a list of things that will help you narrow down the possibilities.   

• Mary’s simple theory about why speakers do not properly marketing their expertise.   

• We’re going to examine if and how you can make paid speaking engagements a priority.  

• How to name and eliminate distractions and create time to build your dream speaking business.

• Even if you’ve created a speech, written a book and put up a kick-butt website, are you guilty of sitting back and expecting the invitations to come in? 

• We’re going to look at what’s holding you back and then you will be able to see clearly what your level of commitment is to the necessary process of positioning yourself and staying committed to this dream of speaking. 

• You’ll begin to understand the time required and the tools necessary to get paid speaking engagements on a regular basis. 

MODULE 2:
Your Expertise and Relevance in the Marketplace

• We’re going to talk about your intellectual capital, what it means and how you can monetize your expertise. 

• We’re going to begin with some simple exercises you will complete on a worksheet.  Even if you think you are beyond this, it’s an excellent process to do because you may find that you’ve been missing an opportunity by not providing a program on which you know much about. 

• You’ll going to discover the two reasons that organizations hire speakers and what you can do to make the cut.

• You’ll learn the motivators that make people buy.

• How can you capitalize on the “What’s in it for me?” inclination that we have in this culture.  You’ll learn how to make the sale without talking about yourself.  You’ll learn how to draw people towards you.

• You’ll learn how to focus on benefits when selling yourself, rather than features. You’ll learn what to do with your personal stories and when to use them.

• Do you know whom you’re competing against in the world of speaking?  How can you learn more about those who are succeeding in your field? 

• We’ll talk about what you can learn from the other speakers with your same expertise and how you can differentiate yourself from them. 

MODULE 3:
Identifying Your Target Market

• Trying to be all things to all people?  Learn all that you can do to avoid this train wreck.  Others have been successful with it, but it’s got rare, unprecedented and headlines written all over it.  If the day of the generalist was over 15 years ago, the generalist is a dinosaur now.  Your ability to help solve the most common problems in specific ways that are relevant to a particular target market is the way you build your brand. 

• The difference between your niche and your target market.   

• Have you ever articulated your ideal client profile?  You’re going to know exactly how this crucial exercise can make or break you in your speaking career. 

• What are the issues of those ideal clients of yours? 

• Do you know how your services benefit various groups … or not?

• Is your expertise more suitable for a keynote or a concurrent session?  

MODULE 4, PART I:
Formulating Your Relevant Marketing Message

• We’ll cover the essential copywriting tips that will help you articulate your expertise. Once you get this locked in, all blessings flow from here.

• You’ll compose your elevator speech or your USP, using a simple two sentence template that I’ve provided. 

• Samples of effective USPs

• Template for building your USP

• When and where to use your USP

• You’ll be able to craft a tagline/slogan/moniker so that you can use it as a banner on your website.

• You’ll automatically be able to record your outgoing telephone message in a professional and clear manner.

• You’ll have your email signature. 

• You’ll learn some secrets of copywriting so that you immediately influence the recipient and don’t leave money on the table. 

MODULE 4, PART II:
Composing & Formatting Your Signature Speech

• We’ll recap your marketing message and your claim so that you have no doubt in your mind about what you’re going to deliver with your signature speech.

• You’ll learn the one cardinal rule to use when composing your signature presentation.

• I’ll teach you exactly how to format your presentation so that meeting planners instantly see what the value of your offer. 

• You’ll know the essential 4 sections so that your topic description is complete.           

• We’ll talk about how to differentiate between the features and benefits of your presentation topic.

• You’ll learn some copywriting secrets to utilize when writing your topic so that it create anticipation and provokes interest. 

• You’ll know exactly what to do with it once you’ve completed it.   

MODULE 5:
Establishing & Formatting Your Speaking Fee

Your value in the marketplace is often but not always measured by your speaking fee.  Where do you start?  Do you ever reduce your fee and if so, under what circumstances? 

We’re going to cover:

• 7 Ways to get paid to speak

• Establishing your speaking fee

• General rules about your fee

• Negotiating points

• How to format your fee schedule for a one page emailable document that meeting professionals expect

• When to have more than one fee schedule

  

"Helped me catapult my speaking career..." "Mary McKay definitely knows what it takes to be successful in the speaking business. Her keen insight, in-depth experience and words of wisdom have helped me catapult my speaking career to a higher level of success!" Wade Randolph Speaker & performance strategist

 

"Thanks for the extra kick in the head... You are the best in the business!" Frank Sovinsky Chiropractor, business advisor, founding architect of DE Mentors & author of Life: The Manual.

 

MODULE 6:
Creating A Website that Attracts & Converts Buyers

• Everything that you create from your website, your blog, your newsletters, your business cards, your ezines, your social media, should be working to attract clients so that you don’t have to work so hard to pursue them.  You will have meeting professionals and clients come running towards you to solve challenges that they are unable to solve themselves.  You want to position yourself rather than prospect.  You want to attract clients rather than pursue them.  You want to use every possible opportunity available to you, rather than manual labor (as much as you can.)  Your website is a very critical element of your positioning and your marketing strategy will now reflect your expertise and your expertise only on your newly designed website.   

• You’ll learn the purpose of a professional speakers website – this may SHOCK you!

• I’ll tell you the 8 essential components of an effective website

• You’ll have the names of effective speaker websites so that you and your web designer will know exactly how to build yours or modify it to attract and convert clients.

• You know what to do so that your website isn’t a “brochure” of you.  Those don’t cause the telephone to ring with paid speaking engagements. 

• You’ll know what internet marketing experts know about where to put your opt-in box so that people will be more likely to opt-in.

• The basics about SEO & why it matters to speakers

• I’ll tell you the answers to the 4 most common questions about SEO

• I’ll tell you the most popular contact management system to use when tracking your results. 

• You’ll know the least expensive off-site back up system that the busiest speakers are now using. 

MODULE 7:
Making Contact with Your Ideal Clients

• This module is extremely important because without a marketing strategy, you’ll need to have another source of income. 

• How many people do you know who have started a speaking business and they do one thing to get clients but they have no real marketing plan in place?  They lack consistency in any real marketing efforts, there’s no map… they’re just winging it.  You’re going to put a system in place so that you end up with paid speaking engagements rather than lost hopes and dreams. 

• You’ll create a marketing plan so that you know eight precise things that you can do on a daily, weekly and monthly basis to position and attract your target market. 

• I’m going to tell you exactly what to say when you pick up the telephone to contact clients in your target market.

• You’ll be able to customize a telephone script with the 10-step template I give to you. 

• When you know what to say and do when you pick up the telephone, you’ll love making contact with your ideal clients.  We’ll review:

• A day in the life of meeting professionals

• Script samples

• Words of caution before you prospect

• What to leave on voice mail

• What not to do if you get rejected.

• How to track rejections and learn from them.

• Tracking your results with ACT and checklists to use to create order.

• We’ll talk about the things that you should be doing, versus what you can easily delegate to staff or virtual assistants. 

MODULE 8:
Packaging & Pricing What You Know into Products

• We’re going to cover the many ways that you can maximize your appearance and monetize your expertise with the products that you create and offer to your target market.   Did you know that many speakers quadruple their speaking fee with back of the room sales?  What do they do to create a table rush?  Under what circumstances will meeting planners allow product sales? 

• We’re going to begin by naming the products that you are able to create that solve problems. 

• You’ll learn many product ideas that you can create that will build your brand.

• You’ll learn the secrets to packaging your products and the most common mistakes to avoid. 

• You’ll learn about the squeeze page or long sales letter that you’ve seen when people want you to buy something. 

• You’ll learn to create an ethical bribe to describe the advantages of your system. 

• I’m going to cover how you can create simple give-aways and irresistible offers that will entice people to continue to work with you. 

• If you have not already written your first book, you’ll learn how you have actually already written the outline for your book and why you should move forward with that immediately.

• We’ll talk about continuity programs and how those can begin to create passive income for you. 

• You’ll learn how to create different program options, meaning various price points, in your packaging for those you coach or those that become your followers. 

• We’ll review the four areas you’ll be handling when you create products; development, sales and managements.   

MODULE 9:
Systematizing the Booking Process

• This section alone is worth the Home Study System.  The forms and checklists will save you thousands and maybe save additional thousands in legal fees. 

• You’ll have the exact verbiage to use on your contract to protect yourself and your buyer from unforeseen circumstances.  Imagine the chaos just around the meetings industry on 9/11 and the cancelled flights, broken hotel contracts and cancelled events due to the tragedy that occurred.  The same can happen with a natural disaster such as a hurricane or ice storm.  Are you prepared with the clauses in your contract that inform all parties of how your appearance can be managed or re-established in the future? 

• I’m going to review every step you should have taken up until now.  You’ll learn exactly what to do before you speak, during your appearance and after you speak.  

• You get the step by step process from marketing and tracking your results to writing up the contract to what to do following the event.

• Do you know how to reality-test what you said on stage with what the client expects you to deliver? 

• You’ll have the various appearance documents such as meeting planner tools like PPQ, AV requirements, how to write up a contract, on-site protocol for speakers, final itinerary, etc.

• You’ll also have checklists to use to make sure that you have covered every customary action step in the booking process.  

• I’ll reveal time lines for the various stages of the booking.

• You’ll learn the best system for tracking “holds” and firm engagements

MODULE 10:
Automating Your Marketing Outreach

• By this time, you’ll be clear about your marketing activities and when to be strategic and when to be tactical. 

• You want to create a system where you can be on auto-pilot without getting up every single workday horrified that you don’t know what to do to promote your expertise.

• I’ll cover the difference between three kinds of work:  productive, in-productive and non-productive work. 

• You’ll be able to lock in your daily schedule and schedule your planning days vs. your sales days.  Tips on communicating with decision-makers.

• You’ll understand that your mindset is one of the most critical elements of building your business. 

• We’ll talk about the 10 intangible things you need for getting paid speaking engagements.

• You’ll know the 13 things you can do to keep production down and one mistake to avoid when you’re making contact with your ideal client.

• You’ll have resources for delegating tasks that you do not have the time, desire or skill to do.  

• You’ll be fully prepared to reach out to your target market in multiple ways and add numerous holds and firm engagements to your calendar!

The ultimate result of these 10 Modules is for you to have the crystal clear positioning of your expertise and a group of eight marketing activities that you can do to attract your target market to hire you for paid speaking engagements and purchase your products and other services. Perhaps you’ll be doing some consulting, coaching or you might even have an annual contract guaranteeing on-going speaking engagements.

So, let me be very specific with you about...

What You Will Get in This Turnkey Speaker Home Study System

One three ring binder shipped within two weeks containing:  

1. TEN audio CDs. These discs will walk you through the 10-step system.

2. Transcripts of each of the 10 module CD's (in case you learn best by reading.)

3. Worksheets to customize your game plan (you’re going to love these)

4. FIVE BONUS CDs each (45 – 60   minutes in length) of interviews with speaking pros...

5. Customary sample documents and templates to replicate and distribute

• Fee schedule to send to meeting professionals
• Short and long biographical sketch
• Signature speech description that is clear, concise and to the point
• Pre-Program Questionnaire
• Evaluations
• Introduction
• Recording releases
• much more!

6. Two-Page appearance contract sample

7. Mary’s Information Marketing Glossary (told from lay person’s perspective)

I also understand that it takes time to work this system, which is why...

I Am Giving You A FULL YEAR to Move Your Speaking Business Forward

Brand New Bonus Coaching Session for 2011 When You Act NOW!

I want to invest my own personal time with you so that you put your best leg forward in 2011 and start adding secured speaking engagements to your calendar by the 2nd quarter of this new year!

That's why when you order your Turnkey Speaker Booking Home Study System before January 29, 2010 I am gifting you with 2 hours of private 1-on-1 coaching with me.

Right now it is within your power to build your speaking business faster than you ever dreamed possible.

With nearly 30 years of experience booking high profile, professional speakers I know that this is an easier and positively proven path to building a successful speaking business. I also know that if you don't position yourself, market to a group of people in a way that allows them to see the benefit of hiring you and systematize the booking process... you will only be left with an empty calendar, less money in your pocket and without the recognition that you deserve as an expert in your field.

Make today the day that will go down in history as the date that you changed your life - and the lives of those that you will continue to touch as a professional speaker.

Add To Cart - $497