Attention: Professional and Emerging Public Speakers

Who Else Wants to Dominate the Competition and Become THE Go-To Speaker... Influence Meeting Planners to Rack Up Speaking Engagements... and Explode Your Income by Teaching Others What You Know?

Introducing a Proven Process to Contact Meeting Planners, Get Booked To Speak and Make Money Speaking – From an Agent Who Has Booked Over 2,000 Speaking Engagements

As an expert or leader in your field who is ready to make money speaking, it’s likely that you have already fine tuned your expertise and are experiencing the benefits and rewards of your efforts. You already have people lining up asking you about the secrets to your success and are ready to take the next logical step towards making money teaching others what you know... public speaking.

So now what?... How do you get your name out there?

Wouldn’t it be nice if all of us received the kind of media attention that makes bureaus and meeting planners bang down your door and blow up your phone with inquiries?

While the media factor works to generate publicity... let me tell you friend, in my 30+ years of experience as a booking agent for speakers... it’s rare. 

You can’t count on 15 minutes of fame to build your speaking business.  Even those experts who are blessed with a media blitz tend to fizzle out... Why?... They didn’t know what to do when the publicity ended and the calls stopped coming in.

So if you can’t count on publicity from mainstream media to get you paid speaking engagements... what can you count on? 

A Proven System to Make Contact With Your Target Market, Prospect for Speaking Engagements, Build Buzz Around Your Name and Get You in Front of the Meeting Planners So That You Get Booked to Speak

HINT: I used this system as a booking agent for speakers to secure over 2,000 speaking engagements

You want to get paid to speak? Now is the time to set yourself up for success by knowing what to do and say to make yourself known in your niche and by influencing meeting planners to not only hire you, but to refer you to sister organizations and more.

Trying to get booked to speak can be overwhelming and quite often confusing to many speakers.  But it doesn’t have to be.

You see, there is a system I created that speakers can practice;

• Before the event
• While prospecting for events
• While booking the event
• During and after the event

In fact this is a cookie-cutter process... a road map for public speakers that want to get paid to speak... that will clear away the confusion and fear that you have as a speaker and that helps systematize the booking process so that you know what to do every step of the way for each speaking engagement that you secure and for future bookings that you want to secure.

“Mary's understanding of the booking process and how to position yourself to receive more business has made an immediate impact on my success as a speaker.” -Dwight Pledger

 

“Mary is a master …” “It is an art not only to acquire the engagements by knowing who to contact but also knowing how to contact them, how to speak to them and how to persuade and how to help them understand that your particular speaker is the ideal answer to their meeting needs. Mary is a master of that. She can teach you how to do it."  -Greg Link Co-founder and CDO (Chief Dealmaking Officer) of CoveyLink. Link is lead publishing and marketing advisor to Stephen R. Covey, Sean Covey, Roger & Rebecca Merrill, Hyrum Smith and other FranklinCovey authors.

 

What the majority of speakers struggle with is the ever present Who, How, What, When and Why...

• Who is my ideal audience?

• How do I become known in my market as a go-to expert speaker?

• Where do I start speaking?

• Why aren’t bureaus calling me?

• How do I contact meeting planners and decision makers?

• What do I say to meeting planners to get booked?

• How do I negotiate my speaking fee?

• Who writes the contract or speaking agreement?

• How do I negotiate the terms of my appearance?

• What should I do to prepare for the speaking event?

• What is expected at the event?

• When do I follow up?

• What can I do to profit from my appearance after the event?

The good news is that there are answers to all of these questions... 

Now, the great news... I have spent 27 years as a booking agent for speakers and have perfected a system for speakers to get booked to speak and have created a step-by-step manual of my system.  A system that I used to rake-in over 2,000 speaking engagements for such internationally recognized figures as Wayne Dyer, Norman Vincent Peale, Norman Cousins, Elizabeth Kubler-Ross, Capt. Gerald Coffee, Art Linkletter, Paul Harvey, Robert Schuller, Charles Kuralt, Les Brown, Tom Sullivan, Jack Canfield, Mark Victor Hansen, Tommy Lasorda, Chip Bell, Robert Kriegel and John Alston.  Some I have represented exclusively, others didn’t know I had brokered the appearance.

Now... the EXPLOSIVE news...This system that I used to fill these speakers’ calendars with booked speaking engagements...

How to Position, Prospect & Profit
from Teaching Others What You Know
-60 Things You Need to Know-

Featuring 12 Sample Documents That Will Save You Time and Money!

It has taken me years of in-the-trenches experience as a booking agent for speakers to develop and master the techniques you will discover in this 221 page manual... techniques that you can use to get booked to speak.

Why waste time trying to reinvent the wheel... when I have lived through the blood, sweat and tears to do it for you. 

• Become known as the best (or one of the best) at what you do that makes you an expert

• Find your own niche    

• Speak about what you have personally experienced      

• Decide why you should speak

• Determine the best time to begin speaking

• Think of speaking as a means to an end

• Understand what a day is like in the life of a meeting planner and how this affects you and prospecting

• Know your audience

• Create a one-page fact sheet about yourself

• Create a program agreement – a contract

• Market yourself to your audience before your presentation

• Develop a strong internet presence

• Create a lead generation and contact management system

• Think of creative ways to advertise your value to perspective audiences

• Calculate the value of your time away from your other business

• Make contact with meeting planners and get booked to speak

And this is just what you must be doing BEFORE the event to establish your credibility and start getting noticed in your niche!

“If you are willing to listen to Mary, I guarantee that you will get results..,” I met Mary in 2006 and we worked together to help me create my unique selling point which was fantastic.  She helped me create my one sheet and my unique selling proposition.  She was phenomenal.  Because of my one sheet, I passed it on to Dottie Walters ran an article in the spring issue of Sharing Ideas 2007.   This was definitely as a result of Mary’s experience of booking and her complete knowledge.  She has the ability to completely tune into the client that she works with and she also says it as it is.  If you are willing to take directions and willing to listen to her, I guarantee that you will get results.  So Mary, thank you so much.  You are incredible.  -Wajid

 

“I way able to get a clear understanding of where I was in my development process, what I needed to do, and exactly how to do it…” -Kimaka Willis

 

You will also learn how to prospect for events:

• Scripting the prospecting calls  

• Ranking each prospect 

• Staying in touch with meeting planners

• Identifying your competition and learning from them      

Plus the steps you MUST take and the things you need to know when the actual moment comes that you are booking the event with the meeting planner:

• Why it’s critical to issue a detailed contract and how to do this  

• How the day of the week and the time of day of your program will affect attendance and product sales  

• Enhancing your program with high quality sound equipment and superior audio/visuals   

• Informing the meeting planner of the best room set-up for your presentation      

• Creating and sending out a pre-program questionnaire  

• Why you need to schedule a pre-conference call          

• Dealing with fee negotiations and requests for fee reductions

• Securing a deposit for your appearance before you leave town

• Negotiating travel, accommodations and per diem requests

• Developing an introduction to send to the meeting planner before the event

 

"I am more confident than ever about the value that I can bring to any audience when I speak" “I am a leadership strategist who works with managers and leaders who want to elicit the greatest contribution from each and every employee.  Working with Mary McKay is one of the best things that I have done to advance my speaking career.  With her products and process I now have the total clarity of my unique selling proposition, a critical component to launching my business.  I am more confident than ever about the value that I can bring to any audience when I speak.  And even though we have just recently started the prospecting process we are already seeing extremely positive results.  I am excited about the future and I have Mary McKay to thank." - Trudy Bourgeois

Your work doesn’t end once the date is set and the contract is signed.  Within my How to Position, Prospect and Profit manual you will also discover:

• The importance of appearance and first impression with the audience and what you can do to feel good and ready during the speaking event.

• How to deliver a sensational two-minute presentation about your product and its value

• Why, at the event, you should have a discussion with the decision-maker about the organization’s objectives     

• The importance of being continually flexible and keeping your sense of humor    

• Why you absolutely must record your presentation every time you speak.         

• The importance of making a follow up phone call to the decision maker and what three things to ask for on the call

• Why you need an evaluation form and how to suggest it

• Ways to create continuing education products as an additional stream of speaking income

 

12 Mega-Valuable Sample Documents to Jumpstart Booking Success and Save You Time and Money

Simply directing a meeting planner to check out your website is NOT ENOUGH!  Whatever information that you want the meeting planner to know about you and your expertise...

You must make the effort to GET IT INTO THEIR HANDS.

That’s why, in How to Position, Prospect and Profit I include 12 sample documents that you can duplicate for your own use to give to the meeting planner.

1. One Sheet – A biographical sketch that you immediately send the meeting planner when you hang up the phone.

2. Presentation Topic Sheet – Gives a descriptive paragraph about the presentation that you are proposing to offer and the skills imparted from the presentation.

3. Fee Schedule

4. Digital bio - A brief bio that can be emailed immediately.

5. Program Agreement (Contract): Side 1 includes logistics and payment terms

6. Program Agreement (Contract): Side 2 includes cancellation clauses / force majeure

7. Pre-program Questionnaire Side 1

8. Pre-program Questionnaire Side 2

9. Introduction – Official introduction that emcee reads verbatim when introducing speaker to audience – what you want the audience to know about you

10. Speaker Evaluation #1 -  From meeting planner for attendees to complete

11. Speaker Evaluation #2 – You send this to the meeting planner after the event asking them to rate your presentation.

12. Thank You Letter – Sent to decision maker and meeting planner following presentation.

 

An Opportunity of a Lifetime That Will Dramatically Change Your Success As a Public Speaker

For the first time ever, How to Position, Prospect and Profit is an exclusive opportunity to help speakers get booked to speak and make money speaking.  Having poured my heart into booking speakers for 27 years and perfecting my skills, it is trial by fire that has made this manual possible. 

You will not find this detailed insider-information available from anyone else who has the raw experience that I have with booking speakers.

In fact, I already know that you will be hard pressed to discover even a portion of the information that I have included in How to Position, Prospect and Profit.  It just doesn’t exist out there.  Not because no one’s doing it... but because no one else before me has taken the time to recognize and systematize the booking process into a system that can be followed step-by-step to help experts and speakers like you!

And today you can get my complete how-to-system in my manual, How to Position, Prospect and Profit for an investment of only $249!

Very few speakers have this much jaw dropping knowledge... Knowledge that you can put to work immediately to start getting your name out there and to land paid speaking engagements... worth thousands of dollars... when you choose to invest only $249.   

When you purchase How to Position, Prospect and Profit you will receive a hard bound binder containing the entire manual that I guarantee will help you leverage your time and talent as a speaker!

You'll learn:

• A general overview of what to say and do before, during and after your speaking engagement

• How to position your expertise in a way that benefits both you and the organization

• How to establish a policy when fee reduction is necessary

• What to focus on now and what to work on later

• How to ask the questions that will sustain the interest of the meeting planner

• How superstar speakers write their contracts and protect themselves

• What appearance documents should go out with the contract

• Why it is important to understand a day in the life of a meeting planner

• What to do during and after your engagements to generate new business

 

Is My Manual Right for Your Current Situation
and Needs as a Professional Speaker?

It does not matter… whether you’re an author, a corporate leader, an educator, an administrator, an expert in your field, a top producer, a cultural hero, someone who has overcome the odds... or a retired executive!

In fact it doesn’t even matter if you’re a beginning, intermediate or renowned professional speaker...

Speaking to and training others is one way to reenergize yourself and to begin to tap into your other talents.  Your creativity, diligence and tenacity have already reaped many rewards for you... Now it’s time to make those attributes serve you.

Look at it this way... you are an untapped resource for thousands, maybe millions of people...

You can turn your intellectual capital – your knowledge – into multiple streams of income and enjoy the applause if you know the basics of positioning yourself and leveraging your achievements.

Right now, your goal may be to simply add additional income to your business and to travel and make $5,000 your first year speaking... sounds great... That may be perfect for your professional and personal goals and the time you’ve invested.

Or perhaps through speaking you’ve gained new relationships, a new self-awareness, a new prospecting technique or experience that has created a greater understanding of yourself, fired up your business and you want to make speaking your main source of income...

The techniques you will discover within my manual include the same information you need whether you just want to supplement your income or your goal is to do ten programs your first year or you have a full calendar already and want to capitalize on each appearance... The system works.

Revealingly...the speakers with the longest histories in speaking have continued most... if not all of the practices you will find in my manual.
 
The longer and more consistently you use the 60 Things revealed in How to Position, Prospect and Profit, the better your results will be...guaranteed.

"There is no one else who has booked speakers for over 25 years who has written a guide for speakers on that subject. She’s the best of the best" "Wouldn’t you want to learn from somebody who has booked over 2,000 professional paid speaking engagements?  Mary is the best of the best.  If you are consistent in putting out, the money is consistently coming in.  Mary’ series is a fundamental element of this process.  Listen, enjoy, savor, absorb and utilize this information and I hope you too will build an information empire that is endless, makes you a fortune during life and makes your estate and your charities a legacy and a fortune after you are gone."  - Mark Victor Hansen Co-founder of the Chicken Soup for the Soul® Series and The One Minute Millionaire

 

"[Mary] definitely has that step by step plan which really does work if you combine it with persistence and attention to details... " "I was thrilled to meet Mary McKay because she has an incredibly vivacious personality and her fashion for what she does extends into her relationship with people.   She definitely has that step by step plan which really does work if you combine it with persistence and attention to details.  Her manual will coach you through each step and along the way you will probably find some of those “aha moments” .  She’ll often point out some very specific things that may never have occurred to you but will definitely make a difference in your ability to get consistently good results."  - Margot Dannemiller

 

This System Works When You Work It...  
That’s Why I’ll Shoulder the Risk!

I have nearly 30 years...high points and low points alike, to develop the approach that I am sharing with you so that you can systematize the booking process.  I have tugged... tweaked... pulled and flat out revamped my techniques to get speakers booked until I knew that I had a proven system to run with.  I know that it works... the more than 2,000 paid speaking engagements I secured are proof that it works!

But, I also know that it takes time...

Now let me make this crystal clear.  This isn’t a get rich quick scheme...you will not get booked to speak overnight.

Getting paid to speak takes dedicated work and takes your commitment to work the system in its entirety.  But don’t let time discourage you, because I’m in this for the long haul...and I will shoulder the risk...

0% Risk... I am so confident that How to Position, Prospect and Profit will help you secure more speaking engagements that I am offering a 1 Year Money Back Promise

 

Every Technique That a Professional Agent Would Use to Prospect and Book Paid Speaking Engagements is Available to You Today... There is No Longer an Excuse for Putting Your Speaking Career on the Back Burner

How to Position, Prospect and Profit By Teaching Others What You Know Special Offer: $249 YES MARY! I want to learn how to accelerate my bookings, dominate my target market in supplying my expertise and influence meeting planners to make me their next keynote speaker for the small investment of only $249. Thanks for the 1-year money back guarantee too – that takes all of the pressure off of my decision. Now, please ship my manual to me as soon as I place my order! Add the How to Position, Prospect and Profit Manual For One Payment of $249 Add to Cart in 1 Payment of $249

 

Wishing you a full calendar,

Mary McKay

Mary McKay
Speaker Marketing Strategist and
Founder of TurnkeySpeaker.com

 

©2009 Mary McKay Productions, Inc.
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