Attention emerging speakers and under-booked professional speakers:

“How Would You Like to Have Me, Mary McKay, on Your Team for TEN Full Weeks, Personally Giving You My Very Best Advice, Answers and Strategies for Landing Paid Speaking Engagements?”

I'm looking for emerging speakers and professional speakers who are under-booked and who want to get the kind of positioning and know the exact marketing activities that will attract clients in their primary target market.

I want motivated and committed individuals who are serious about building their speaking business. We will do this systematically in 10 weeks and you’ll know exactly which meeting professionals are waiting to learn about your expertise!!

From the Desk of Mary McKay:

Dear speaking colleague,

If you’re feeling under-valued and even invisible because of little to no paid speaking engagements, keep reading.

I don't care if you're brand-new to speaking or if you've been at it for years and for whatever reason you've failed to "crack the code" on engaging meeting planners, booking engagements and getting paid to speak. If you intensely desire to own a profitable speaking business (but you just can’t seem to get booked), please read on...

Work with Me and Gain Access to My
Turnkey Speaker Booking System

On Tuesday, June 29, 2010, I will kick off a new, power-packed Bootcamp bursting with time-sensitive information. It’s soup to nuts. It’s turnkey. Unless you made the headlines last week or have written a best-seller in the last few years (and even then, you might be under-booked), you’ll want to register for this Bootcamp.

During 10 one-hour live teletrainings and 2 Q&A calls, I will cover my entire system composed of essential and sequential steps and insider secrets for building your information empire, beginning with a strong foundation customized for you on which you can build a profitable and successful speaking business including:

• Drilling down to discover your core competencies of which you may not be aware, your expertise and maybe even your hidden skills

• Positioning exercises that will create the clarity you need to move forward 

• What to say and do when reaching out to your target market

• Forms, checklists and appearance documents essential to succeeding

• Meeting planner expectations

• Insider secrets and resources each step of the way

• Daily pro-active steps to get booked to speak

• Templates for structuring your expertise

• Time management guidelines

• The critical elements to include in your communication

• Realistic goals to set and accomplish on a daily basis

• Answers to your biggest challenges and greatest frustrations about why you’re not getting booked as much as you want to be

• More self confidence about securing paid speaking engagements 

“Since taking on the Fall Challenge [6-Week Group Coaching] I have booked 2 confirmed paid engagements, 2 non-paid but allowed to sell product, and my wife and I have appeared as a guest on a television program…” “Even though I have been speaking for a number of years I decided to invest in my business by taking Mary Mckay's 2009 Fall challenge Tele-coaching Series. Mary's understanding of the booking process and how to position yourself to receive more business has made an immediate impact on my success as a speaker. Since taking on the Fall Challenge I have booked 2 confirmed paid engagements, 2 non-paid but allowed to sell product, and my wife and I have appeared as a guest on a television program. I fully expect to meet or exceed my Fall Challenge goal of 5 paid, and 5 holds before Jan 1, 2010. Mary has given me the tools, my job is to use them and MAKE IT HAPPEN!"” -Dwight Pledger

“I am much further along than I would have believed possible six weeks ago when we started” “Thank you for pushing me so hard to get so much done in just 6 weeks.  I still have a lot of work to do to implement everything you have taught us but I am much further along than I would have believed possible six weeks ago when we started."  -Hazel Wagner PhD, MBA, CMC

“By the end of our meeting, I had a clearly articulated unique selling proposition, a focused list of speaking topics and a restructured signature presentation…” “In less than 30 minutes of coaching from Mary, I way able to get a clear understanding of where I was in my development process, what I needed to do, and exactly how to do it.  By the end of our meeting, I had a clearly articulated unique selling proposition, a focused list of speaking topics, and a re-structured signature presentation.  And that’s just a few of the areas that we covered.  Mary’s suggestions were very targeted, action-oriented, and specific.  This certainly was more useful than the generic, high-level suggestions that you sometimes get in an initial consultation.  In my view, since Mary accomplished all of this in such a short period of time, she is definitely someone that I want to have on my team.” -Kimaka Willis Senior Management Training Instructor

A 10-Week Sequential Curriculum Full of Small Steps Toward Your Goal of Speaking Full Time

Here's what you will learn during ten live teleclasses throughout the 10-Week
Turnkey Speaker Booking System™

Module 1:  MAKING PAID SPEAKING ENGAGEMENTS A PRIORITY
Date: Tuesday, Sept. 14, 2010, 1:00 PST/4:00 EST

We start with examining the reasons that you are not now booked as much as you’d like to be. You will be able to make a determination about how much time you are willing to devote to building your speaking business. Obviously your results are proportionate to the effort you make. You’ll see sample schedules for the various activities that will generate bookings so that you will not have to depend on someone outside your business who may or may not deliver. We’re going to examine how you can make paid speaking engagements a priority.  

• The reasons you’re not booked

• What’s missing that sends meeting planners running the other way

• Making a decision to make paid speaking engagements a priority

• Reality testing your current efforts

• Your commitment and your results  

Module 2:  YOUR EXPERTISE AND RELEVANCE IN THE MARKETPLACE
Date: Tuesday, Sept. 21, 2010, 1:00 PST/4:00EST

You’re going to learn how to view your expertise in a way that does not limit you to one form of expression. You’ll have simple exercises that will demonstrate your value in any one marketplace and perhaps even open new horizons in additional where your expertise is valued. You’ll learn why meeting professionals hire speakers and what’s been missing in the way that you describe and introduce yourself that may be holding you back.  

• How to maximize your intellectual capital

• How you can monetize your expertise

• Discovering what you’ve missed in assessing your skills

• The two reasons that organizations hire speakers and what you can do to make the cut

• The motivators that make people buy

• What to do with your personal stories and when to use them

• Who got the gig and what you can do about it  

Module 3:  IDENTIFYING YOUR TARGET MARKET
Date: Tuesday, Sept. 28, 2010, 1:00 PST/4:00 EST

You no longer have to try to be all things to all audiences. You’re going to learn a system for offering your expertise to organizations that need you, have been looking for you and will pay your fee, your expenses and even encourage you to offer your extended learning materials.  

• Backing up to find the purpose

• A common mistake made by speakers so you can avoid making it

• The difference between your niche, your industry and your target market

• Who will want to work with you at any price?

• Keynote or a concurrent session?  

Module 4:  FORMULATING YOUR RELEVANT MARKETING MESSAGE
Date: Tuesday, Oct. 5, 2010, 1:00 PST/4:00 EST

We will cover two distinct segments in this module. You’ll be positioning your expertise and composing and formatting your signature speech in a way that instantly demonstrates your credibility. We’ll recap everything to reality test your relevant marketing message. You’ll learn how to express your expertise in one to two sentences that will draw to you your ideal clients. You’ll begin to formulate your own empire of products and services in a way that you’ve never imagined. 

• The one word that will guide everything you do

• Copywriting tips that force meeting professionals to pay attention

• Once you get this formula locked in, all blessings flow from here

• Abbreviating your expertise and hastening the booking decision

• What to say in your voice mail and all collateral material

• The importance of cross referencing and recapping your expertise

• One cardinal rule to use when composing your signature presentation

• Simple formatting and why it matters

• The 4 essential components of your topic description

• Copywriting secrets to provoke interest

• How to use it and spread the word

Module 5:  ESTABLISHING & FORMATTING YOUR SPEAKING FEE
Date: Tuesday, Oct. 12, 2010, 1:00 PST/4:00 EST

Your value in the marketplace is often but not always measured by your speaking fee.  Where do you start?  Do you ever reduce your fee and if so, under what circumstances?  How can you salvage an engagement where you’re asked to speak for free?  We’ll explore the 7 ways that you can get paid to speak, negotiating points and how to format your speaking fee to your primary and secondary markets.

•  7 Ways to get paid to speak

• Establishing your speaking fee

• General rules about your fee

• Negotiating points

• How to format your fee schedule

• When to have more than one fee schedule

Module 6:  CREATING A WEBSITE THAT ATTRACTS & CONVERTS BUYERS 
Date: Tuesday, Oct. 19, 2010, 1:00 PST/4:00 EST

Beginning with your website, everything that you create from blogs, newsletters, articles, your business cards, your ezines to social media -- everything should be have one central theme working to attract clients so that they come to you and you don’t have to work so hard to pursue them. If you do not incorporate 11 essentials in the design of your website, you will not have traffic or convert the traffic you do have. You’ll learn the basics about SEO and understand why it makes a difference.  

• The purpose of an effective website that may shock you

• 11 essentials for an effective website

• Consistency with all print media

• Attracting and converting leads

• Positioning yourself so that you never have to cold call

• Examples of effective speaker websites

• How to tell if your website is a brochure or an effective marketing tool

• The basics about SEO & why it matters to speakers

• The most popular contact management system to use when tracking your results

Module 7:  MAKING CONTACT WITH YOUR IDEAL CLIENTS 
Date: Tuesday, Oct. 26, 2010, 1:00 PST/4:00 EST

There are many ways to make contact with your ideal clients. Cold calling is not one of them. This module will help you realize that you don’t have to hate reaching out, be intimidated by it or confounded about what to say live and in your marketing materials. You’re going to create a marketing plan so that you know eight precise things that you can do on a daily, weekly and monthly basis to position yourself and attract your target market. You’ll know exactly what tools you need and how to track your results. We’ll talk about the things that you should be doing, versus what you can easily delegate to staff or virtual assistants.  

• Daily activities for the successful speaker

• The one thing that will separate you from most speakers who are under-booked

• Eight precise marketing activities you can easily do

• Bonus list of 30 marketing activities rarely done but great insurance for you

• Exactly what to say when you speak with a decision-maker

• A day in the life of meeting professionals

• Voice mails

• Tracking your results.

• When to do it yourself and when to delegate

Module 8:  PACKAGING & PRICING WHAT YOU KNOW INTO PRODUCTS 
Date: Tuesday, Nov. 2, 2010, 1:00 PST/4:00 EST

Speaking is only one way to monetize what you know. In this session, I’m going to share what I’ve learned from the biggest and best product salespeople in the business. You will, by this time, naturally know the value that you bring to your target market and you’ll now learn how to take steps to generate products that your clients will want to buy from you. You’ll learn the secrets to packaging your products and the most common mistakes to avoid. Products can easily become a big profit center for your expertise.  

• Working with the previous 7 modules to create your proprietary system

• Simple steps to writing your book

• How to make way more money and impact than your speaking fee provides

• Products that you can create inexpensively

• Launching your products

• Secrets to packaging your products and the most common mistakes to avoid

• How to create a table rush

• Squeeze pages and what they can do for you & how ethical bribes teach people when to buy from you

• 4 areas for product development

Module 9:  SYSTEMATIZING THE BOOKING PROCESS  
Date: Tuesday, Nov. 9, 2010, 1:00 PST/4:00 EST

This module pulls all of your efforts together so that by the time the contract is written, there is nothing left to the imagination about your professional speaker status. The forms, checklists and appearance documents alone will save you thousands of dollars and will take the mystery out of the protocol meeting professionals expect from someone they hire. You’ll learn exactly what to do before you speak, during your appearance and after you speak that will continue to attract your ideal clients.  

• Appearance documents that save you thousands in legal fees

• Checklists and forms for tracking each engagement

• Every step you must take to build a successful speaking business: before you speak, during your appearance and after you speak

• Reality-testing the success of your appearance

• On-site protocol for speakers

• You’ll also have checklists to use to make sure that you have covered every customary action step in the booking process  

Module 10:  SYSTEMATIZING YOUR MARKETING OUTREACH  
Date: Tuesday, Nov. 16, 2010, 1:00 PST/4:00 EST

By this time, you’ll be clear about your direction and what to do when you’re not on stage speaking. You’ll know the tools you need and the productive activities on a daily and weekly basis so that you can work on your business rather than in it every day. In this session, you’ll know why you don’t ever have to depend on a speaking bureau again and why you’ll gladly take personal responsibility for the results you are getting. You’ll be able to implement a system that is duplicable and dependable. You’ll be fully prepared to reach out to your target market in multiple ways and add numerous holds and firm engagements to your 2010 calendar! 

• 3 kinds of work in a speaker’s office

• Strategic vs. tactical approaches

• Putting your system on auto-pilot

• Customizing your sales and marketing activities

• The necessary mindset  

“Mary is a master …” “It is an art not only to acquire the engagements by knowing who to contact but also knowing how to contact them, how to speak to them and how to persuade and how to help them understand that your particular speaker is the ideal answer to their meeting needs. Mary is a master of that. She can teach you how to do it."  -Greg Link Co-founder and CDO (Chief Dealmaking Officer) of CoveyLink. Link is lead publishing and marketing advisor to Stephen R. Covey, Sean Covey, Roger & Rebecca Merrill, Hyrum Smith and other FranklinCovey authors.

“I now have a clear direction in which to proceed...” “Thank you so much for your wonderful and detailed suggestions which clearly outline how I need to proceed! I sincerely appreciate your assistance. I now have a clear direction in which to proceed."  -Roopa Chari, M.D.

“Thanks for the extra kick in the head... You are the best in the business! ” -Frank R. Sovinsky, D.C., CPBA, CPVA, CAIA

“Mary, you are absolutely amazing. Thank you so much for your fabulous input and suggestions ” -Pamela Varkony

Additional Benefits of Joining the Turnkey Speaker Booking System™ 10-Week Bootcamp for Speakers

Ten 1-Hour Teleclass Sessions Listen to a live teleclass covering each of the ten modules every Tuesday at 1:00pm Pacific beginning Tuesday, September 14, 2010 through Tuesday, November 16, 2010 Each of the ten 1- hour calls will be recorded and available for download and/or replay if you cannot make the live session - or - to continuously refer to as you work through each piece of the process.

Two Live Q & A Sessions Two additional bonus sessions -- Q&A Call in Sessions where you will have a chance to ask questions about troublesome areas, any confusion you may have, a chance to reality-test your clarity about your expertise and its value to your target market.

Module Worksheets Module worksheets for each module that will help you focus and create the essential information about your expertise that will result in your entire marketing campaign.

Module Transcripts A content-rich transcript of every session to create a complete guide that you can reference and keep in your library.

Turnkey Speaker Resources A list of resources that every speaker eventually needs to build a profitable business.

Members Only Online Center A members’ only center will be set up to access each recording, transcript and worksheet discussed on each live webinar.

Sample Speaking Documents Sample forms (Pre-Program Questionnaire, Fee Schedule, Introduction), articles, and templates (Checklists, Contract, Introduction) for you to customize for yourself.

And in case you are wondering... yes, your investment is also guaranteed! If at the end of the 10-week Bootcamp you are still unsure of your positioning or ability to secure speaking engagements, you can continue on with the next 10-week group and go through each module again until your positioning is solidified.

If you determine that the 10-week Bootcamp is just not right for you, I’ll gladly refund your money. No hassles. No hard feelings.

I Am Giving You the First Opportunity to Fill the Upcoming Group before Anyone Else, So Time Is of the Essence...

The Turnkey Speaker Booking System Bootcamp is specifically designed for beginning speakers and for more seasoned speakers who are not securing the engagements that they want or need to stay in the business.

My affiliates and the feedback of past students surrounding this turnkey process has me convinced that I have underestimated the need for this specific speaker training. I’ve added 4 new modules, enhanced the most frequently experienced solutions to stumbling blocks and added 2 Q&A sessions where you’ll have a chance to ask a question and get an uninterrupted response.

Register for my 10-Week Bootcamp below and I will personally teach you my proven Turnkey Speaker Booking System™ so that you can catapult your speaking business in 2010 and start landing more paid speaking engagements!

OPTION 1 10-Week Turnkey Speaker Booking Bootcamp Price: $427 Special Offer: $379 YES MARY! Reserve my spot in your 10-Week Bootcamp where I will receive instruction on how to create everything I need to secure paid speaking engagements and start filling my calendar. Here's everything that's included in the Bootcamp: LIVE Weekly Teleclasses for 10-Weeks Worksheets for each of 10 Modules that will expand your thinking and dramatically improve your results. Transcripts will be available for each live session to create a comprehensive and complete guide that I can reference and keep in my library along with templates, sample documents, resources and articles.  Two Q&A Calls scheduled during the Bootcamp to help you when you need it most.  Learn from others who share common stumbling blocks. Members-Only Center where I can get INSTANT ACCESS to the live session replays, worksheets, templates and homework  no matter where I am on the road. I'm ready to take a quantum leap and FINALLY achieve success as a well booked expert who speaks. Sign me up Mary! Add the 10-Week Bootcamp for One Payment of $379 Add to Cart in 1 Payment of $379

Wishing you a full calendar,

Mary McKay

Mary McKay

Speaker Marketing Strategist &
Founder of TurnkeySpeaker.com

P.S. If you need it...

5 Good Reasons To Buy Now Reason Number One: There's no one else with 28 years experience who has booked over 2,200 PAID speaking engagements who provides this insider information.   Reason Number Two: You will discover a unique way to personalize your message and get booked to speak. Reason Number Three: Handy resources for real leads and where to find them. Reason Number Four You will zero in on your primary market making it easier to start getting paid to speak. Reason Number Five: Valuable forms, appearance documents and checklists alone will save you a fortune in legal fees.

Add to Cart in 1 Payment of $379

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