How to Position Yourself as An Expert

Immediate Action Steps to Influence Meeting Planners to Hire You to Speak at Their Next Event

Don't contact meeting planners until you listen to this teleclass...

Hi... Speaker marketing strategist, Mary McKay, here...

You want to start getting paid to speak, which is why you have reached out to me...

So, let me cut to the chase and get personal here. Regardless of whether or not you're an emerging speaker or an experienced speaker, you are suffering from a lack of bookings because you:

Are not making contact with meeting planners and decision makers in your target market.
Are not making contact with them because you don't know what to say and do on the call.
Do not know what to say and do on the call because you have not clearly articulated your expertise in a way that demonstrates your value to the meeting planner or decision maker.
Have not clearly articulated your expertise because you are not positioning your expertise in a way that serves the buyers in your target market.
Are not positioning yourself and articulating your expertise because you don't know how.

Be honest with yourself for a moment...

It's not the economy. It's not the lack of a sizable database. It's not because you don't have a kick-butt website.

It's because you’ve heard or been taught that because you excel in something, you can build a website and meeting planners will come. How’s that working for you?

I wonder because …

well, quite frankly my experience tells me that there has to be a daily system in place to sustain and/or grow your speaking business... no matter if you’re a famous or high profile speaker or just starting your speaking career. Once you get your marketing system in place, you have to do something on a daily basis to generate interest in your expertise.

My experience was validated by an Internet marketer just last week. I spoke with the owner of a sucessful company that serves speakers and meeting planners.

He said that...

The #1 reason that the speakers he serves do not secure the paid speaking engagements when the call for presentations is presented is because the speakers do not know how to approach the invitation, do not know what documents to send and fail to respond in a way to which meeting planners respond favorably.

The speakers make the call but unfortunately, rather than doing the research and knowing what to say, they launch into the conversation by introducing themselves followed by an unending monologue about themselves.

Unrehearsed and unprepared for an exchange of information, they are either told immediately or eventually one of the following responses…

            “We’ve decided to go in a different direction.”
            “Our committee has decided on another speaker.”
            “We’re not sure of our direction. We’ll be in touch if you’re selected.”

Or even worse…

“Send us your material. If you’re selected, we’ll be in touch.”

It’s worse because now you’re investing more time, energy and money, getting materials to them that they’re going to either delete or trash.

And it’s because you didn’t know how to approach the prospect in a way that favorably influences their decision.

I Want to Help You Build Your Speaking Business In a Way That Energizes and Encourages You to Move Forward With Knowing What Meeting Planners are Looking For in an Expert

Once you realize how the selling ritual can unfold so that the meeting planners have a positive response to your call, you’ll enjoy contacting your prospective buyers. You’ll enjoy the one-on-one contact that you have with buyers in your target market.

The Internet is a gold mine for you if you know how and when to use it. But if you've bought into the myth that if you put up a website, your phone will begin to ring with invitations to speak, you’re missing constructive coaching for launching your speaking business.

If you're not positioned correctly and you do not have a marketing strategy with daily pro-active steps, it’s going to cost you time and money.

Join me on Wednesday, June 24th at 5:00pm Pacific time for my 1-hour teleclass:

How to Position Yourself as An Expert

Immediate Action Steps to Influence Meeting Planners to Hire You

During this 1-hour teleclass I will cover:

7 Ways to Earn Money When You Speak
How you can earn money in each of the categories above.
The three most common mistakes made by prospective and active speakers
Exactly what your USP is and exactly what its purpose is to you
Examples of USPs (the good, the bad and the ugly)
The 3 step formula for influencing prospective buyers to hire you
10 ways to know what the prospective buyer needs from you
11 places to put your USP and use it to your advantage
Should you have multiple USPs?
The importance of telling the truth

This teleclass will show you how to empower yourself, stop blaming other circumstances on your lack of bookings and get clear on how your expertise brings value to organizations so that you will start to see paid speaking engagements on your calendar.

I Am So Confident That My Positioning Secrets Revealed In This Teleclass Will Get You on the Right Track to Successfully Contacting Meeting Planners

THAT I WILL TAKE ALL OF THE RISK!

Here's What Proper Positioning Has Done for Others...

"I am more confident than ever about the value that I can bring to any audience when I speak"

“Working with Mary McKay is one of the best things that I have done to advance my speaking career. With her products and process I now have the total clarity of my unique selling proposition, a critical component to launching my business. I am more confident than ever about the value that I can bring to any audience when I speak. And even though we have just recently started the prospecting process we are already seeing extremely positive results."

- Trudy Bourgeois
Professional speaker and author

"If you are willing to listen to Mary, I guarantee that you will get results ... "

"I met Mary in 2006 and we worked together to help me create my unique selling point which was fantastic. She helped me create my one sheet and my unique selling proposition. She was phenomenal. Because of my one sheet, I passed it on to Dottie Walters ran an article in the spring issue of Sharing Ideas 2007. This was definitely as a result of Mary’s experience of booking and her complete knowledge. She has the ability to completely tune into the client that she works with and she also says it as it is. If you are willing to take directions and willing to listen to her, I guarantee that you will get results. So Mary, thank you so much. You are incredible. "

- Wajid
Stage comedian, actor & speaker

Don't Contact Another Meeting Planner Until You Listen to This Teleclass

YES Mary!

Reserve my spot on the June 24th teleclass whereI will learn how to properly position myself as an expert so that I can contact meeting planners and have positive results in the process!

I understand that my small investment of only $24.93 is well beyond the value I will receive on the teleclass where I will learn:

7 ways to earn money when I speak
The three most common mistakes made by prospective and active speakers
Exactly what my USP is and exactly what its purpose is to me
Examples of USPs (the good, the bad and the ugly)
The 3 step formula for influencing prospective buyers to hire me
10 ways to know what the prospective buyer needs from me
11 places to put my USP and use it to my advantage

Talk to you Wednesday, June 24th at 5:00pm pacific time... until then...

I'm wishing you a full calendar!

Mary McKay

Speaker Marketing Strategist and
Founder of TurnkeySpeaker.com