"It is an art not only to acquire the engagements by knowing who to contact but also knowing how to contact them, how to speak to them and how to persuade and how to help them understand that your particular speaker is the ideal answer to their meeting needs. Mary is a master of that. She can teach you how to do it."
-Greg Link Co-founder & president of CoveyLink, a consultancy committed to influencing influencers to grow their careers and their organizations at the SPEED of TRUST™.
"I am more confident than ever about the value that I can bring to any audience when I speak"
"I am a leadership strategist who works with managers and leaders who want to elicit the greatest contribution from each and every employee.
Working with Mary McKay is one of the best things that I have done to advance my speaking career. With her products and process I now have the total clarity of my unique selling proposition, a critical component to launching my business.
I am more confident than ever about the value that I can bring to any audience when I speak. And even though we have just recently started the prospecting process we are already seeing extremely positive results. I am excited about the future and I have Mary McKay to thank."
-Trudy Bourgeois Speaker, coach & author of Her CornerOffice & The Hybrid Leader
"You will understand why it is so important to deal with booking agents in a certain way and Mary McKay will teach you how to do that."
"Public speaking is a very tough business sometimes and sometimes emotions flare up and booking agents are on the tail end of that flare up.
With Your Booking Agent, you will understand why it is so important to deal with booking agents in a certain way and Mary McKay will teach you how to do that. So I hope you will run, not walk to get it.
It is worth many, many times what you will invest in it."
-Alex Mandossian CEO of Heritage House Publishing, Inc., a boutique electronic marketing and publishingcompany
"She's the best of the best..."
"Wouldn’t you want to learn from somebody who has booked almost 2,000 professional paid speaking engagements?
Mary is the best of the best. In all the interviews on the CDs, you will find there are different twists and turns on the subject but they will be underscoring the importance of having consistent representation each and everyday because if you are consistent in putting out, the money is consistently coming in.
Mary’ series is a fundamental element of this process.
-Mark Victor Hansen Author, speaker & co-creator of the Chicken Soup for the Soul ™series.
"You are truly making a difference in the lives of seminar speakers ..."
"Mary McKay’s Your Booking Agent actually became a roadmap to my success. It gave me very specific step by step instructions on how to get the most out of working with a booking agent. All of the different guests that Mary had on her various interviews were outstanding and they each had a prominent track record of success.
So Mary, I thank you for spending a time to interview all of the various people that you did and it was truly an outstanding, inspiring tool and is one that I will keep with me and listen to over and over again for many years to come. You are truly making a huge difference in the lives of seminar speakers."
-Kimberly Jacobs Speaker, founder & CEO of Kim Jacobs Unlimited, Inc., & host of television’s Daily Balance
"My business grew exponentially ..."
"When it comes to securing bookings, there is none finer than Mary McKay. Mary was my booking agent and my business grew exponentially with her under my wing We grew a business to where I have spoken literally in every capital in North America.
How can you do this? You start out on your own. You are it. You are on the phone and you are making your promotional package. You are going out speaking. Then one day you realize you are doing $10 an hour work and you need somebody to help you get out of that wreck.
Mary McKay’s product will do that. It will teach you and coach you how to get a booking agent on board to help you."
-Pat Burns Speaker, co-founder of Orange County Children’s Book Festival and author of Grandparents Rock!
"I went from no speaking engagements, to a handful..."
"I am a life coach teaching children how to make all of the right moves using chess as a metaphor for life. I just want to say Mary McKay has really been a blessing to me. She takes speakers to the next level. I went from no speaking engagements to a handful and I am very thankful for her.
Mary, keep up the good work. You are the best at what you do. Your skills and abilities are unmatched. I think her product and her passion to reach out and make a difference is second to none."
-Orrin Hudson Speaker and author of One Move at a Time
Products for Emerging Speakers & Underbooked Professional Speakers Who Want to Get Booked to Speak and Make Money Speaking
This HOME STUDY SYSTEM is for those emerging and under-booked active speakers who want an A-Z introductory instructional course into securing paid speaking engagements. These are generally individuals who wish to learn at their own pace and prefer no action with others during the course of study.
The following areas are covered in the Turnkey Speaker Booking Home Study System:
Week 1: Making Paid Speaking Engagements a Priority
Week 2: Your Expertise and Relevance in the Marketplace
Week 3: Identifying Your Target Market
Week 4:
Part I: Formulating Your Relevant Marketing Message
Part II: Composing & Formatting Your Signature Speech
Week 5: Establishing & Formatting Your Speaking Fee
Week 6: Creating a Website that Attracts & Converts Buyers
Week 7: Making Contact with Your Ideal Clients
Week 8: Packaging & Pricing What You Know into Products
Week 9: Systematizing the Booking Process
Week 10: Automating Your Marketing Outreach
This Package Includes:
258 page 3-ring binder + 18 CDs
10 one-hour CDs (lengths may vary) of lecture on the various subjects in Modules 1-10 listed above.
5 CDs of interviews with leaders in the field of professional speaking
3 CDs from the BEST of Q&A sessions from the Turnkey Speaker Booking Bootcamps
Transcripts for each session
Worksheets to customize your approach to building your speaking business
A Quick-Start Guide for ease of use
A comprehensive checklist for customizing your documents
Resources for each module
Appearance documents & sample documents
This purchase from Mary McKay Productions, Inc., has a 1-year guarantee. If you are not 100% satisfied, return the system within 365 days of the purchase date for a full.
Your Turnkey Speaker Booking Home Study System will be shipped immediately. If you live in the United States, you should receive your physical package within 2 weeks (4 weeks for non-U.S. orders.)
Special Offer: $497
Your Booking Agent
How to Hire, Interview, Pay, Train & Keep Your Booking Agent
This home study course includes a manual, 15 CDs of interviews with industry professionals who are successful agents, speakers with agents, bureaus, a speaker consultant and two speaker management offices. It also includes one CD-ROM of all of the forms and checklists, reporting and booking documents necessary for your agent.
Here is an overview of the chapters within the manual.
CHAPTER 1
SHOULD YOU HIRE A BOOKING AGENT?
The readiness questions to ask yourself
10 reasons why a speaker should not book himself
A list of the reasons you are currently not booked as much as you would like to be
What your booking agent should be doing
CHAPTER 2
HOW TO FIND YOUR BOOKING AGENT
The perfect ad for attracting your booking agent
Tips on placing your ad
Tips for reviewing resumes
What to say on the first interview
CHAPTER 3
HOW TO INTERVIEW YOUR BOOKING AGENT
Job Skills Tests
What to say on the first & second interview
Qualities and characteristics of the perfect booking agent
CHAPTER 4
HOW TO PAY YOUR BOOKING AGENT
Hourly wage or salaried?
Employee or independent contractor
3 stages of learning
Full commission, split commission or no commission
CHAPTER 5
HOW TO TRAIN YOUR BOOKING AGENT
Multiple ways to make learning fun and rewarding
Getting started: The first day
Three kinds of activities your booking agent will do
7 Parts in training your booking agent
13 things your agent should do to keep production down
Reasons for dismissal
CHAPTER 6
HOW TO KEEP YOUR BOOKING AGENT
10 intangible things you need for getting paid speaking engagements
10 tools necessary to get paid speaking engagements
10 things that your agent can do that will quadruple her income
PLUS...Easy to use checklists designed to predict a perfect match! (Manual & CDs)
This purchase from Mary McKay Productions, Inc., has a 30-day guarantee. If you are not 100% satisfied, return the system within 30 days of the purchase date for a full refund of Your Booking Agent.
Price: $997 Special Offer: $497
How to Position, Prospect and Profit from
Teaching Others What You Know
The 60 Things You Need to Know
Featuring 12 Sample Documents
that Will Save You Time & Money ... Guaranteed
Do you know the insider strategies that can get you paid speaking engagements?
If you do not know the best ways for increasing your value to organizations (by making them want to contact you) then you are leaving BIG money on the table ... that could be yours!
It does not matter whether you're a corporate leader, an expert in your field, an author, a top producer, a cultural hero or someone who has overcome the odds.
No matter what your background, you can turn your intellectual capital --- your knowledge --- into multiple streams of income and enjoy the applause. But, you'll succeed only if you know how to position yourself and leverage your achievements.
This manual will help you leverage your time and talent!
You'll learn:
A general overview of what to say and do before, during and after your speaking engagement
How to position your expertise in a way that benefits both you and the organization
How to establish a policy when fee reduction is necessary
What to focus on now and what to work on later
How to ask the questions that will sustain the interest of the meeting planner
How superstar speakers write their contracts and protect themselves
What documents should go out with the contract
Why it is important to understand a day in the life of a meeting planner
When to get paid before you leave town
What do do during and after your engagements to generate new business
Plus ... 12 sample documents to begin immediately.
Includes a 221-page manual
This purchase from Mary McKay Productions, Inc., has a 30-day guarantee. If you are not 100% satisfied, return the system within 30 days of the purchase date for a full refund.
Let Me Introduce Myself
What to Say and Do on the First Call When You Want an Organization to Hire You for a Paid Speaking Engagement
A Template to Identify Your Core Competencies, Your Unique Selling Proposition and
Your Script Before You Make the First Call
One of the most critical elements of marketing yourself as a speaker is being able to articulate your expertise. Let Me Introduce Myself is a 44- page manual (in digital format) and template designed to help experts, corporate leaders, authors, cultural heroes and top producers identify and articulate in an abbreviated manner, their unique selling proposition.
Regardless of whether or not you are representing yourself, introducing yourself to bureaus or to your staff or hiring a person to book you for paid speaking engagements or leaving an important voice mail to introduce yourself, being able to succinctly state your expertise is central to your success.