Coaching and Products for Emerging Professional Speakers

Fast Track ONE-ON-ONE Package

Who Is This For?

This package is for either the emerging speaker or the under-booked active speaker who has the time to make securing paid speaking engagements a priority. It is for those who are serious about securing paid speaking engagements in the shortest period of time through relevant positioning and pro-active marketing strategies. Mary works with you on articulating your expertise and actually writes the copy for your speaker specific website. You can expect to see results much quicker through individual attention and more frequent sessions in a shorter period of time.

What Does this Package Cover?

Depending on your current positioning and bookings, the following areas that will be covered in the Turnkey Speaker Booking System ™ are:

1. Making Paid Speaking Engagements a Priority

2. Your Expertise and Relevance in the Marketplace

3. Identifying Your Target Market

4. Formulating Your Relevant Marketing Message & Composing & Formatting Your Signature Speech

5. Establishing & Formatting Your Speaking Fee

6. Creating a Website that Attracts & Converts Buyers

7. Making Contact with Your Ideal Clients

8. Packaging & Pricing What You Know into Products

9. Systematizing the Booking Process

10. Automating Your Marketing Outreach

This package includes:

• Product: 2010 Turnkey Speaker Booking Home Study System (258 page 3-ring binder + 18 CDs) delivered to your door

• 10 hours via telephone of one-on-one coaching with Mary McKay during a 30-day span

• Worksheets for each session and accountability tied to the worksheets

• Identification of current status and marketing challenges

• 8 of the most appropriate 15 marketing activities for your expertise

• Recommended website navigation bars relevant to speakers

• Copy for each section of your speaker specific website

• Appearance documents customized for you by Mary

• Unlimited emails with Mary

When Does the Next Fast Track Begin?

The Fast Track Package is scheduled on a first come, first serve basis. Please contact Mary McKay for availability or complete the form below for a Get Acquainted session.

Basic ONE-ON-ONE Package

Who Is This For?

This package is for emerging and under-booked active speakers who are serious about securing paid speaking engagements through relevant positioning and pro-active marketing strategies but do not have full time to work on it. You’ll receive Mary’s Turnkey Speaker Booking System ™ in pre-arranged hourly sessions over a period of 90 days and can expect to see results through individual attention in 10 one-on-one sessions over a period of 90 days.

What Does this Package Cover?

Depending on your current positioning and bookings, the following areas are covered in the Turnkey Speaker Booking System ™:

Week 1: Making Paid Speaking Engagements a Priority

Week 2: Your Expertise and Relevance in the Marketplace

Week 3: Identifying Your Target Market

Week 4: Part I: Formulating Your Relevant Marketing Message
Part II: Composing & Formatting Your Signature Speech

Week 5: Establishing & Formatting Your Speaking Fee

Week 6: Creating a Website that Attracts & Converts Buyers

Week 7: Making Contact with Your Ideal Clients

Week 8: Packaging & Pricing What You Know into Products

Week 9: Systematizing the Booking Process

Week 10: Automating Your Marketing Outreach

This package includes:

• Product: 2010 Turnkey Speaker Booking Home Study System
  (258 page 3-ring binder + 18 CDs) delivered to your door

• 10 hours via telephone of one-on-one coaching with Mary McKay during a 30-day span

• Worksheets for each session and accountability tied to the worksheets

• Appearance documents customized for you by Mary

• 8 of the most appropriate 15 marketing activities for your expertise

• Identification of current status and marketing challenges

• Recommended website navigation bars relevant to speakers

• Copy for each section of your speaker specific website

• Unlimited emails with Mary

When Does the Next Basic One-on-One Session Begin?

The Basic One-on-One Package is scheduled on a first come, first serve basis.  Please contact Mary McKay for availability or complete the form below to schedule a Get Acquainted Session.

Turnkey Speaker Booking
HOME STUDY SYSTEM©

Who Is This For?

This HOME STUDY SYSTEM is for those emerging and under-booked active speakers who want an A-Z introductory instructional course into securing paid speaking engagements. These are generally individuals who wish to learn at their own pace and prefer no action with others during the course of study.

What Does this Package Cover?

Mary’s Turnkey Speaker Booking Home Study System © covers all 10 modules of how to position and market your expertise to attract and secure paid speaking engagements. Though you will not be working with Mary on a one-on-one basis, you can expect (if you do the worksheets and implement the guidelines) to end up with a daily system of the exact marketing activities necessary to grow your speaking business.

The following areas are covered in the Turnkey Speaker Booking Home Study System:™:

Module 1: Making Paid Speaking Engagements a Priority

Module 2: Your Expertise and Relevance in the Marketplace

Module 3: Identifying Your Target Market

Module 4: Part I: Formulating Your Relevant Marketing Message
Part II: Composing & Formatting Your Signature Speech

Module 5: Establishing & Formatting Your Speaking Fee

Module 6: Creating a Website that Attracts & Converts Buyers

Module 7: Making Contact with Your Ideal Clients

Module 8: Packaging & Pricing What You Know into Products

Module 9: Systematizing the Booking Process

Module 10: Automating Your Marketing Outreach

This package includes: 

• 258 page 3-ring binder

• 10 one-hour CDs (lengths may vary) of lecture on the various subjects in Modules 1-10 listed above.

• 5 CDs of interviews with leaders in the field of professional speakin.g

• 3 CDs from the BEST of Q&A sessions from the Turnkey Speaker Booking Bootcamps.

• Transcripts for each session

• Worksheets to customize your approach to building your speaking business

• A Quick-Start Guide for ease of use

• A comprehensive checklist for customizing your documents

• Resources for each module

• Appearance documents & sample documents

Your Investment:

$497

This purchase from Mary McKay Productions, Inc., has a 1-year guarantee. If you are not 100% satisfied, return the system within 365 days of the purchase date for a full.

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Kicked Up Version of the
Turnkey Speaker Booking
HOME STUDY SYSTEM©

Who Is This For?

The Kicked Up version of the HOME STUDY SYSTEM is for those emerging and under-booked active speakers who want an A-Z introductory instructional course into securing paid speaking engagements. And though you wish to learn at your own pace in the privacy of your own office or home, you want some one-on-one time with Mary when YOU are ready – when the time is right. It may be to read over copy you’ve written and make suggestions; it may be other aspects of your positioning, clarity on your target.

What Does this Package Cover?

You get everything mentioned in the Home Study System above plus time with Mary:

• Five (5)20 - minute ONE-ON-ONE coaching sessions with Mary McKay
• The Home Study System will be shipped to you

Your Investment:

$795

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How to Position, Prospect and Profit from Teaching Others What You Know

The 60 Things You Need to Know Featuring 12 Sample Documents
that Will Save You Time & Money ... Guaranteed

Do you know the insider strategies that can get you paid speaking engagements?

If you do not know the best ways for increasing your value to organizations (by making them want to contact you) then you are leaving BIG money on the table ... that could be yours!

It does not matter whether you're a corporate leader, an expert in your field, an author, a top producer, a cultural hero or someone who has overcome the odds.

No matter what your background, you can turn your intellectual capital --- your knowledge --- into multiple streams of income and enjoy the applause.  But, you'll succeed only if you know how to position yourself and leverage your achievements.

This 221 page manual will help you leverage your time and talent!

You'll learn:

• A general overview of what to say and do before, during and after your speaking engagement

• How to position your expertise in a way that benefits both you and the organization

• How to establish a policy when fee reduction is necessary

• What to focus on now and what to work on later

• How to ask the questions that will sustain the interest of the meeting planner

• How superstar speakers write their contracts and protect themselves

• What documents should go out with the contract

• Why it is important to understand a day in the life of a meeting planner

• When to get paid before you leave town

• What do do during and after your engagements to generate new business

Plus ... 12 sample documents to begin immediately.

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Let Me Introduce Myself
What to Say and Do on the First Call When You Want an Organization to Hire You for a Paid Speaking Engagement

A Template to Identify Your Core Competencies, Your Unique Selling Proposition and
Your Script Before You Make the First Call

One of the most critical elements of marketing yourself as a speaker is being able to articulate your expertise.  Let Me Introduce Myself  is a 44- page manual (in digital format) and template designed to help experts, corporate leaders, authors, cultural heroes and top producers identify and articulate in an abbreviated manner, their unique selling proposition. 

Regardless of whether or not you are representing yourself, introducing yourself to bureaus or to your staff or hiring a person to book you for paid speaking engagements or leaving an important voice mail to introduce yourself, being able to succinctly state your expertise is central to your success. 

©2010 Mary McKay Productions, Inc.
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